Every business, especially young entrepreneurs and small business owners must plan their marketing moves properly and execute them judiciously. Otherwise, it may be intimidating, making feel it is an unnecessary and unproductive expense that consumes much time.
Experts like Anshoo Sethi say that business marketing is an art, and you must master it to generate more customers, sales, and profits.
You may promote your brand and business either through the traditional marketing approach, which usually involves print and media. However, in this digital landscape, it is better to choose a more productive alternative – online marketing.
There are different types of online marketing you can follow, but to choose the best approach, you will need to have a clear understanding of them all, suggests Anshoo Sethi.
In this article, you will find a brief description of some of the best and commonly used types. Read on.
Search Engine Marketing
Search Engine Marketing, commonly known as SEM, is one of the most widely followed online business marketing strategies. Experts like Anshoo Sethi in Chicago say that this is the process of using the best features of different search engines, such as Google and Bing, to promote a brand.
Typically, SEM has two different forms, namely, Search Engine Optimization or SEO, which is also termed as organic searches, and Pay-per-click or PPC.
In SEO marketing, the primary idea is to optimize the website so that it gets a higher rank in the Search Engine Results Pages (SERPs). This will, in turn, drive more traffic toward the website and increase the chances of conversion and generating more leads.
PPC, on the other hand, refers to buying ads. The main idea behind this form of marketing is to increase the visibility of the link of company in the search engines. This approach is best suited for business websites that have a poor organic rank.
This is considered to be the most traditional form of online marketing, but it still has a significant effect in today’s digital landscape.
In this form of marketing, you make promotional offers or deliver helpful content to your potential customers along with your existing ones via email. You can email individually or adopt a mass mailing approach, provided you have the required design and architecture.
However, in this type of business marketing, you will need to pay close attention to the activities and performance of your emails to know how your customers are consuming them.
Other Effective Types
In addition to the above, there are other types of online marketing, such as Social Media Marketing, inbound, content, affiliate, and mobile marketing. Each of these forms has unique features. So, choose the best approach in online marketing your business based on the metrics and assess them to find whether or not a particular channel and type will work for your specific business.
Always take the help of experts and additional resources to understand the channel better while selecting a form of online marketing.